LibreOffice Mascot: Iterating the submissions

tl;dr: Please comment at https://imageboard.documentfoundation.org/posts

The voting phase has been conducted with great success. More than 27,000 people had a look at the submissions and many voted on all items. Thanks a lot for your interest and contribution! There has also been some discussion on various social media channels about the procedure. People asked why we need a mascot at all, why not show all of them at once, and why a particular submission wasn’t included in the voting. We are sorry about the concerns and we try to make everyone happy!

The mascot competition was initiated because the common and well-known logo for The Document Foundation (TDF) must be used exactly as it is. Modifications to this icon, for instance with colors of a country, are not permitted. On the other hand, we understand the interest in a symbol that serves both intentions, identification with LibreOffice on the one hand, and customization for the specific purpose such as the region. And that’s what the mascot should become.

The mascot is a fun design for the community to use – it is not a replacement for the official LibreOffice logo and icons!

In total, we received 300 submissions. Of those, many are not appropriate to the idea of LibreOffice, not usable as a mascot, or potentially copyright protected. We checked every image very closely to not violate other brands. Everything close to a known logo was also removed, for instance penguins, not only because of trademark issues but also to have a unique mascot. Of course, it would have been better to run the voting with all items and let you decide based on clear guidelines. The drawback of this procedure is that the full set is way too long to examine and vote on all items. In hindsight, with so much interest, it wouldn’t have been a problem when everyone leaves the voting after 50 items or so. But that wasn’t clear before.

Design work is typically done iteratively, and the designer presents a first draft so that the customer can give feedback. Since none of the proposals got a clear positive-only voting we want to make such an iteration possible for you as the user of the mascot. The shortlist with 12 items from the voting is presented in an imageboard with a nice overview. We set up a couple of questions as golden thread with “cuteness”, “mascotability”, “suitability”, and “uniqueness” (you have to register and login at the platform to read comments). You can click thumbs-up or -down on these categories, which serves as an overview of your opinions. You can also comment freely and ask the designer to change aspects of the drawing. Please be kind and don’t take the expertise for granted even when the submission looks very professional.

And here is the link https://imageboard.documentfoundation.org/posts

The deadline for this iteration phase is the 17th of December.

With the best seven we will go then into the final election where TDF members will get the chance to select the LibreOffice mascot which is used as recommendation to the board of directors.

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